
About Smart Energy Roofing
Redefining what trustworthy, professional roofing looks like in Central Texas.
Our Story & Mission
Smart Energy Roofing was founded to change the way roofing companies operate. After years of working within the industry, our team saw firsthand how lack of transparency, poor communication, and unnecessary overhead often led to frustrating experiences for homeowners.
We believed there was a better way. So we built an operation focused on clear communication, efficient systems, and high-quality workmanship - without pushy sales tactics or unnecessary costs. By bringing together experienced professionals across every part of the roofing process, we created a smoother experience and stronger results for our customers.
Our mission is simple: to deliver roofing done differently - with honesty, professionalism, and systems designed to work for homeowners, not against them.
Why ChooseWhy Homeowners Choose
Smart Energy Roofing
We're not just fixing roofs, we're raising the standard for roofing in Central Texas.
Meet Our Team
Each member of our team plays a specialized role in the roofing process, ensuring every phase of your project is handled by someone with the right expertise.

Craig
Owner, Labor & Materials Manager
Craig Robinson is an experienced business owner and operations leader with over 20 years in residential services and construction-related work. As Owner and Labor & Materials Manager at Smart Energy Roofing, Craig oversees material sourcing, labor coordination, and day-to-day project execution to ensure every job is completed efficiently and to a high standard.
Craig's background spans home services, remodeling, and insurance restoration projects throughout Central Texas. A lifelong Austin resident, he understands the demands Texas weather places on homes and roofing systems. His hands-on leadership helps ensure projects are well-organized, professionally managed, and completed with attention to detail.

Zach
Insurance & Inspection Representative
Zach Davies brings a rare combination of roofing experience and insurance expertise to Smart Energy Roofing. As the Insurance & Inspection Representative, he conducts thorough roof inspections and helps homeowners navigate storm damage claims with clarity and confidence. As a former licensed insurance agent, Zach understands how insurance companies evaluate claims and ensures documentation is handled correctly from the start.
With over a decade of hands-on roofing experience and years working directly with roofing materials and installation crews, Zach serves as a trusted advocate for homeowners throughout the inspection and claims process.

Charles
Technology Development
Charles Blakely leads Technology Development at Smart Energy Roofing, bringing a background rooted in precision, systems thinking, and reliability. With over 20 years of experience in advanced technology and engineering leadership, Charles helps apply structured, data-driven processes to support operational efficiency and long-term performance.
His career includes senior leadership roles in robotics, defense, and industrial technology, as well as service as a U.S. Navy communications specialist. Charles' disciplined, mission-focused approach supports Smart Energy Roofing's commitment to doing the job right - every time.

Vance
Roofing Operations
Vance has been working in roofing since 2020 and plays a critical role in keeping Smart Energy Roofing projects running smoothly. With hands-on experience across all phases of roofing work, he brings deep knowledge of materials, manufacturers, and installation best practices.
Vance is responsible for coordinating materials, managing deliveries, and scheduling crews on active projects. His close relationships with roofing material manufacturers and attention to logistics help ensure each project stays on schedule and meets quality expectations.

Yvonne
Office Manager
Yvonne brings six years of office management experience to Smart Energy Roofing and plays a key role in keeping every project organized and running smoothly. With a strong understanding of the roofing process from start to finish, she ensures communication with homeowners is clear, consistent, and reliable throughout each phase.
Prior to joining the team, Yvonne helped scale a company from handling approximately $1 million in annual revenue to over $9 million in just six years. At Smart Energy Roofing, she oversees documentation, coordinates communication, and connects with customers regularly to answer questions and ensure a smooth, well-supported experience.

Ready to Work With a
Roofing Company You Can Trust?
We’ll show you what “Roofing Done Differently” really means. Schedule your free inspection or consultation today.
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